Castle Peak Ventures
Hands prepping yellow and green beans on a cutting board in a professional kitchen
About Castle Peak Ventures

Castle Peak owns the connection nobody else would.

Between the suppliers building the next era of food and hospitality and the operators who actually buy. Twenty-five years on every side of the chain. Accountable for making it work.

© Johnny Auer
Johnny Auer, founder of Castle Peak Ventures

Twenty-five years on every side of the chain.

I am Johnny Auer. Twenty-five years in food and hospitality, on every side of the layer. Most recently I led food transformation for Sodexo's North American portfolio. I evaluated kitchen automation, built off-premise food programs, authored acquisition theses, restructured product portfolios, and learned how large organizations actually decide what to buy, from whom, and why.

Before that, between 2009 and 2013, I ran an agency in Chicago representing dozens of restaurants. I knew the rooms, the people who ran them, what they were trying to build. Of twenty-five I can name, five are still open. These were not reactive operators buying off a recipe card. They were the opposite, the chef-driven press-covered tier driving the local-sourcing movement in the city, milling their own flour, building direct relationships with farmers and purveyors, constructing independent supply chains specifically to route around the consolidated middle. They were as proactive as operators get. And it caught them anyway, because they were proactive on one face and exposed on the others. That experience is in every essay on this site.

I built Castle Peak Ventures because from the inside I kept seeing the same failure from every side of the chain. Suppliers who could solve real operator problems but could not get past procurement. Operators with the problems but no time to map who builds for them. Investors funding the right idea into the wrong channel. The connection was slow, mostly accidental, and nobody was accountable for making it work. Castle Peak is accountable for making it work, and earns when it does.

Johnny Auer · Founder, Castle Peak Ventures
The right suppliers exist. The operators have the problems. The connection is slow, mostly accidental, and nobody is accountable for making it work.

Built and scaled an off-premise food program from concept, connecting suppliers to operators inside a $10B portfolio.

Authored acquisition theses across food delivery and technology-enabled convenience services, including one that informed a $100M+ transaction.

Evaluated 15+ kitchen technology platforms from both sides: what the technology could do and whether operators would actually buy it.

Restructured a commercial portfolio across non-commercial, managed services, GPO, and emerging technology by mapping how each channel actually buys.

Ran an agency representing chef-driven restaurants in Chicago, 2009 to 2013, working alongside the local-sourcing movement that defined the era.

Operator-side, supplier-side, investor-side. The diagnostic that runs across the site is the same lens applied at every layer I have worked.

A seven-part thesis and three diagnostic tools, mapped to the three faces of the operator's position.

The thesis on this site is not commentary. It is a working diagnostic Castle Peak applies to advisory engagements and portfolio work. Seven essays trace where margin moves and who owns it. Three tools operationalize the thesis at the unit level for operators, the deal level for investors, and the product level for builders.

The series · Seven essays A working thesis on food and hospitality economics. From the supply chain to the consumer's couch. The thread is ownership. Who owns the customer. Who owns the operating model. Who owns the supply path. The operator who holds none of those is the one nobody upstream ever was. Read the series → The diagnostic suite · Three tools The Operator's Position, Operating Model Sandbox, the Alignment Test. One tool per face of the operator's position. The position covers all three. The sandbox tests the inside. The alignment test diagnoses the front. See the tools →

Three kinds of engagement. One lens.

Every engagement applies the same diagnostic. The shape changes by who is sitting across the table.

For operators

Position the room.

Diagnose where the position is leaking, build the move plan that closes the open faces at your scale, source the suppliers and infrastructure that hold the position you are designing for. Single units, restaurant groups, regional concepts.

For investors

Underwrite the position.

Pressure-test growth theses against the three-face shape. Diligence the operator's real position, not the deck's claim about it. Identify the operators worth backing and the failure patterns to avoid. Pre-opening through scale-stage.

For builders

Build for the missing layer.

The gap is named. The TAM is real. The build sequence and capital efficiency benchmarks are in the diagnostic. Castle Peak helps builders see the underserved tier and the operators who would pilot the build.

For suppliers

Reach the operators who can actually buy.

Operators do not buy what they cannot see. Suppliers do not see who they are pushing to. Castle Peak owns the connection: representation, account development, and the deliberate assembly of the relationship that closes the gap.

The disclosure that goes with the work. When I represent a supplier, I tell you. When I am advising the operator side, I keep evaluation separate from representation. Castle Peak earns from the connection, which means we are aligned with the connection actually working, not with either side's short-term incentives.

If the diagnostic on this site shows up in your business, the next step is a conversation.

No pitch. No intake form. Whether you are a supplier reaching for institutional buyers, an operator looking for the layer that assembles the position, or an investor pressure-testing a thesis, I want to hear about it.