Interactive Tool
The alignment test
Your technology stack works for someone. Find out who.
Restaurant technology used to be something you bought. A POS, a phone system, a reservation book. You owned the tool. You owned the customer.
That changed. Today's technology stack is a web of platforms, each with its own business model, its own incentives, and its own relationship with your guest. Some vendors make money when you succeed. Some make money when the platform keeps the customer. Most operators have never mapped which is which.
This tool evaluates every vendor in your stack on three questions. In the section below, select the vendors you use on the left. The right side maps who each one actually serves. About five minutes. You can email yourself the results when you finish.
Customer ownership
Who keeps the guest relationship and the data? You, or the platform?
Revenue model
Does the vendor earn from your subscription, or from a cut of every transaction and the position between you and the guest?
When you leave
What do you take with you? Your customer list, your order history, your reputation? Or nothing?
Aligned Makes money when you keep the customer
Watch Aligned today, but the model is expanding
Misaligned Makes money when the platform keeps the customer
I operate
Select your operator type above, then pick vendors from your stack.